The 3 BE's

“How” you do your job is just as important as “What” you do – that’s why we have our 3 BE’s to guide us and keep us focused on what really matters. Each BE-lief in turn captures three BE-haviours - our way of getting things done.

Be The Boss

  • "I own my work - its a love thing!"
  • "I innovate to improve - my ideas are smart; my actions profitable; my energy infectious!"
  • "I celebrate and champion my colleagues - together we win!"
Be The Customer

  • "I am customer obsessed - I put them at the heart of everything"
  • "I think like my customer - to surprise and delight them"
  • "I care for my customer - happy you, happy me!"
Be The Best

  • "I own my destiny to achieve excellence - the journey has just begun!"
  • "I look after myself and others - we put the Spirit in Tyrwhitt"
  • "I am proud and free to be me"